Case study: franchise dealership
Changan dealership: franchise showroom website with scan-to-book test drives
A franchise showroom whose leads land with the dealership, not the manufacturer.
Social Agencies built a franchise Changan dealer a showroom website with a page for each of six models, a live color changer and test drives booked by scanning a code on the showroom floor. Every inquiry and finance application lands with the dealership itself, not with the manufacturer's head office.
- 6
- model pages with a live color changer
- Scan
- to book a test drive from the floor
- Own
- leads land with the dealer, not head office
- Custom
- franchise showroom build
The problem
What problem did the dealer have?
Franchise dealers are usually handed a rigid manufacturer microsite that routes every inquiry to head office, so the local store never truly owns the buyer.
A one-size-fits-all microsite looks corporate and converts poorly, and the store that pays the bills does not see its own leads first.
The build
What did Social Agencies build for the showroom?
-
A page per model
A dedicated page for each of the six models.
-
A live color changer
A buyer flips through paint options in real time.
-
Scan-to-book test drives
A QR code on the showroom floor takes a buyer straight into a test drive booking.
-
Leads to the dealer
Finance applications and every inquiry wired into the dealer's own system.
The result
What changed once it went live?
The dealership has a site that matches the polish of the franchise and captures its own leads.
Buyers browse every model, see the car in their chosen color and book a test drive straight off a poster in the showroom. All of it lands with the dealership directly.
Franchise dealership
Every model, in every color, on the dealership's own site.
A custom franchise showroom that captures its own leads.
6model pages with a live color changer
Frequently asked questions
Is Changan dealership a real Social Agencies client?
Yes. Changan dealership is a live Social Agencies client. Everything on this page describes work that is running today.
Could Social Agencies build the same for my dealership?
Usually, yes. The pieces are reusable, and Social Agencies tells you on the first call which of them fit a dealership your size and which do not.
What does a project like this cost?
It depends on which pieces you need. Social Agencies looks at your current site and stock setup on a short call, then sends a written plan and a fixed quote.
How do I start?
Book a call. It takes fifteen to thirty minutes and there is no obligation.
Let's talk
Want the same for your dealership?
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call center
- A fixed quote in writing, no obligation
- A reply within one business day