Guides for Car dealerships
Plain answers for car dealerships in the United States, written by Social Agencies from the questions owners ask us most: what a website should cost, how to get found, how to follow up faster, and whether lead sites are worth it. Each guide answers the question first, then shows the detail.
What do dealers ask us most?
- How much does a car dealership website cost?What drives the price of a car dealer website: the inventory feed, vehicle pages, lead handling and back office, plus the questions to ask before you sign.
- Dealership inventory feeds: how to get your cars onto your website automaticallyHow a car dealer gets inventory onto its website automatically from a DMS feed, takes sold units down on time, and notices when the feed stops.
- AutoTrader vs Cars.com vs CarGurus vs your own website: which do dealers need?AutoTrader, Cars.com and CarGurus rent you shoppers who also see every other dealer. What your own website adds, and how the two work together.
- Facebook ads for car dealerships: how to get more leadsHow used car dealers get more leads from Facebook and Instagram ads: real inventory, vehicle pages, a vehicle catalog and cost per lead per vehicle.
- Speed to lead: how fast should a dealership reply to an online lead?Speed to lead for car dealerships: how fast to reply to an online lead, what the Harvard Business Review research found, and how to set up one inbox for every lead.
- Car dealership website examples: what the trusted ones includeDealer website examples and the checklist behind a site shoppers trust: real inventory and photos, address, people, financing, honest warranty wording and fast pages.
Frequently asked questions
Who writes these guides?
The two directors of Social Agencies, James Hoare and Jared, from the questions owners ask on real calls.
Are these guides free?
Yes. Read, share and use them. If you want help putting one into practice, book a call.
How often are guides added?
When a question comes up often enough to deserve a proper answer. Each guide shows the date it was published.
Let's talk
Your next customer is searching right now. Let's make sure they find you.
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call center
- A fixed quote in writing, no obligation
- A reply within one business day