For independent and franchise dealers
Car Dealership Website Design
Your inventory loads itself. Every lead lands in one inbox.
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Social Agencies does car dealership website design for independent and franchise dealers across the United States. Your inventory loads itself from the feed you already have, sold cars come off on their own, and every lead lands in one inbox and on your phone. We also run the ads that fill it and build the software behind the lot.
What we build for dealers
A website, the software behind it, and the leads to fill it
Three parts that work alone or together, built by one team for how dealers actually work.
- Dealership websites A hand-coded dealership site with inventory that loads itself and an inquiry button on every car. See how it works
- Dealer software An inventory feed that updates itself, a portal you run, one lead inbox and your finance book off paper. See how it works
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Dealer lead generation Facebook and Instagram inventory ads from your live inventory, with every lead captured against the car. See how it works
The lot, online
Sound familiar?
Four things we hear from dealers on the first call, almost word for word.
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Every car is listed by hand
The car goes onto the listing sites, then the website, then Facebook. Prices drift between them, sold cars stay up for days and new inventory goes live late.
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Leads are scattered everywhere
Cars.com, CarGurus, Facebook Marketplace, the website, texts and the phone. Nobody sees all of them, and a buyer left waiting overnight buys from the dealer who answered.
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Your buyers are rented
Listing sites are worth paying for, but the buyer and the data stay theirs. Your car sits in a grid beside cheaper ones, and the audience leaves when you stop paying.
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A dated site looks like a risk
Car buyers are wary of online scams. A thin or old website makes a real dealership look doubtful, and the buyer moves on to one that looks safe.
Inventory feed
How does my inventory get onto my website?
Through the feed you already have. Most dealers already send an inventory file from their DMS to the listing sites. Social Agencies connects that same file to your website, so price, mileage, options and photos are entered once, where you enter them now.
Every feed we build watches itself. If the inventory stops updating, we are told and we fix it, and an empty file is ignored instead of wiping your cars off the site.
- New inventory goes live without anyone typing it
- Sold cars come off on their own
- One update reaches the site and the listing sites
Independent dealership
Dart Motors runs its site, inventory, leads and finance book on one system.
Social Agencies built Dart Motors a dealership website with an inventory feed that updates itself, one inbox for every lead, and Dartbooks, the in-house finance and collections software behind the lot.
What you get
One system for the whole dealership
Three parts, built by one team to work together. Start with the one that hurts most, or take all three.
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Part 1
The dealership website
A hand-coded site that makes your lot look as safe and real online as it does in person.
- A page for every car, loaded from your inventory feed
- Call, text and email buttons on every car
- Your address, dealer details and reviews on show
- Domain, hosting and lead list in your name
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Part 2
The dealer software (inventory feed, lead inbox, finance book)
The systems behind the lot, so nobody retypes a car, loses a lead or keeps the book on paper.
- An inventory feed that watches itself and raises an alarm
- One inbox for Cars.com, CarGurus, the site and Facebook
- Every inquiry saved against the exact car
- A finance and collections book for buy here pay here deals
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Part 3
The leads (Facebook inventory ads)
Facebook and Instagram ads built from the cars on your lot right now.
- Inventory ads read from your live inventory
- Each ad lands on that car's own page
- Sold cars leave the ads on their own
- Your ad budget paid directly to Meta
One team. One system. One monthly partner. Built, run and improved by Social Agencies.
Contact usOne lead inbox
Every lead from the listing sites, your website and Facebook, in one inbox
Each inquiry is saved against the exact car the buyer was looking at, tagged with where it came from, and de-duplicated. A buyer who inquires in two places shows up once, so two salespeople are not calling the same person.
At Dart Motors, the day the unified inbox went live it closed a sale: a listing-site inquiry and a finance application from the same buyer sat side by side, and the team sold the car that day.
- Call, text and email buttons on every car
- Every tap on a contact button is logged, even if no message is sent
- A 9 p.m. inquiry is waiting first thing in the morning
Franchise dealership
Our Changan franchise dealership client: a showroom whose leads land with the dealer.
A page per model, a live color changer, and test drives booked by scanning a code on the showroom floor. Every inquiry and finance application goes to the dealership itself.
6model pages with a live color changer
Why us
Why do dealers choose Social Agencies?
- 01
Inventory feed plumbing comes first
Social Agencies connects your feed before the design work starts, because the inventory plumbing decides whether the site is still accurate a month after launch. A pretty site with stale inventory loses buyers.
- 02
Leads land with you, not the manufacturer
Every inquiry and finance application goes to your own dealership's inbox and phone. Franchise or independent, the store that pays the bills sees its own buyers first.
- 03
You own the data
The domain, the hosting account and the lead database are registered to your dealership from day one. If you ever leave, you change the passwords and keep everything.
- 04
One team for site, ads and software
Social Agencies builds the website, runs the Facebook and Instagram ads and writes the software behind the lot. Nothing falls between three vendors blaming each other.
- 05
We already run it for dealers
Dart Motors, Autocrat Motors and our Changan franchise client are live dealer builds you can open, filter and send an inquiry through before you ever speak to us.
Premium pre-owned
Autocrat Motors runs its own inventory portal.
Marco Ribeiro logs in, adds or edits a car, uploads the photos and publishes it to the Autocrat storefront straight away. No emails asking someone else to change a price.
The machine
From an ad on a car to a buyer on the lot
Social Agencies runs the four steps as one system, so a weak link in one does not waste the spend in the others.
- 1
The ad
Facebook and Instagram inventory ads built from your live inventory, each car with its price and photos.
- 2
The inquiry
The buyer lands on that car's page, and the inquiry is saved against it in one inbox.
- 3
The follow-up
One tap opens a message already naming the car, so your team replies while the buyer is still keen.
- 4
The inventory
When the car sells, the feed takes it off the site and out of the ads on its own.
No surprises
What you can count on
A fixed quote in writing first
Social Agencies gives you a fixed price in writing after a short call. Nothing is built, and nothing is paid, before you have agreed to it.
You own it all
The domain, the site, the vehicle pages and the lead list are registered to your dealership from day one. If you ever leave, you keep everything.
Clear terms, no surprises
The monthly terms, including notice, are written into a short agreement you see before anything starts. No hidden exit fees, and you keep everything you own if you leave.
Your ad budget goes straight to Meta
Ad spend is paid directly to Meta on your dealership's own card. It never passes through us, so you always see exactly what was spent.
The Social Agencies method
How does working with Social Agencies work?
- 01
Discover
A short call about your business, where inquiries come from today and where they get lost.
- 02
Plan and quote
A written plan and a fixed, itemized quote. Nothing starts until you agree to it.
- 03
Build
You get a live preview link from early on and watch it take shape, instead of waiting for a reveal.
- 04
Launch and grow
It goes live on accounts in your name, then we host, support and keep improving it every month.
“This young dynamic company has really impressed me with my requirements on a complete website design/development. Highly recommended.”
Marco RibeiroAutocrat MotorsGoogle review
Free demo site
Your business. Your free demo.
See your new website before you pay a cent. Social Agencies builds a demo of your homepage, free, so you judge the work first.
- A real demo of your homepage, built for your business
- What your competitors are doing online, in plain words
- Where your current site is losing inquiries
- 1
Tell us about your business
Two minutes on the form, or a quick call.
- 2
We build your homepage demo
Your name, your services, your area. Not a template.
- 3
You decide
Like it? You get a fixed quote in writing. If not, you owe nothing.
Get your free demo
No cost, no obligation.
Professional, efficient, and delivered exactly what we needed. The website is clean, modern and easy for our customers to use, and communication was clear throughout.
From the blog
What are owners asking us?
- For dealers · 5 minHow much does a car dealership website cost?What drives the price of a car dealer website: the inventory feed, vehicle pages, lead handling and back office, plus the questions to ask before you sign.
- For dealers · 5 minDealership inventory feeds: how to get your cars onto your website automaticallyHow a car dealer gets inventory onto its website automatically from a DMS feed, takes sold units down on time, and notices when the feed stops.
- For dealers · 4 minAutoTrader vs Cars.com vs CarGurus vs your own website: which do dealers need?AutoTrader, Cars.com and CarGurus rent you shoppers who also see every other dealer. What your own website adds, and how the two work together.
Frequently asked questions
Do I still need a website if I list on Cars.com and CarGurus?
Yes. A listing site rents you attention for as long as you pay, while your own website is where the buyer, the inquiry and the data stay yours. Most dealers who get this right keep the listing sites and add a site of their own.
How much does a car dealership website cost?
It depends on what the site has to do: how many cars you carry, where your inventory feed comes from, and whether you want dealer software or ads with it. Social Agencies gives you a fixed price in writing after a short call, before anything is built.
How long does it take to build a dealership website?
Usually three to four weeks from the day we have your inventory feed and your brand material. You get a preview link early and watch the site take shape. The clock pauses while anything we need from you is outstanding.
Do you build for franchise dealers as well as independents?
Yes. Our Changan franchise dealership client has a page per model, a live color changer and scan-to-book test drives. Dart Motors and Autocrat Motors are independent dealers.
Who owns the domain, the vehicle pages and the lead list?
You do. They are registered to your dealership from the start of the build, not handed over at the end. The monthly terms, including notice, are in writing before you sign, and you keep everything if you leave.
Do you work with dealers anywhere in the United States?
Yes. Social Agencies is based in Portland, Oregon, and builds for dealers across the United States. The build, the inventory feed and the support all run remotely, over video calls and a live preview link from the first week.
Let's talk
Talk to Social Agencies about your dealership.
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call center
- A fixed quote in writing, no obligation
- A reply within one business day