Case study: used car dealership
Dart Motors: dealership website, inventory feed and finance software
From inventory typed by hand and a paper finance book to one system.
Social Agencies built Dart Motors, an independent used car dealership, a website with an inventory feed that updates itself, one inbox for every lead, and custom finance and collections software. The software now manages 36 finance agreements on one screen, and the unified lead inbox closed a sale the day it went live.
- 36
- finance agreements managed
- Day one
- sale closed through the unified lead inbox
- 4
- systems sharing one database
- Zero
- manual inventory uploads
The problem
What problem did Dart Motors have?
Dart Motors was hard to find online, its inventory was listed by hand, and its in-house finance book was run on paper.
Because inventory was typed in by hand, the website never matched the lot. Behind the scenes, the book gave no clear view of who owed what or who was falling behind.
- Sold cars stayed live and new inventory went up late
- No clear view of what the finance book was earning
- Leads from the site and the listing sites in separate places
The build
What did Social Agencies build for Dart Motors?
Four pieces, sharing one database, so a car, the buyer and the deal are one record.
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A custom-coded website
A fast dealership site at dartmotors.net, built around the vehicle page.
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An inventory feed that updates itself
The cars online match the cars on the lot, with no manual uploading.
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One lead inbox
Website and listing-site inquiries in one list, de-duplicated and tagged by source, with finance applications beside them.
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Dartbooks
Custom finance and collections software: every agreement, payment and late account on one live dashboard.
The result
What changed for Dart Motors?
Dart Motors went from a website to a full finance operation run from one screen. The unified lead inbox closed a sale on the day it went live: a buyer had inquired on a listing site and applied for finance on the Dart Motors site, both leads sat side by side, the team followed up, and the buyer drove the car away the same day.
Reconciling payments, chasing late accounts and keeping inventory current used to take hours of manual work every week. That work now runs through the system.
Independent dealership
The finance book, off paper and on one screen.
Dartbooks tracks every agreement, payment and late account, with statements produced from the records.
36finance agreements managed
Frequently asked questions
Is Dart Motors a real Social Agencies client?
Yes. Dart Motors is a live Social Agencies client. Everything on this page describes work that is running today.
Could Social Agencies build the same for my dealership?
Usually, yes. The pieces are reusable, and Social Agencies tells you on the first call which of them fit a dealership your size and which do not.
What does a project like this cost?
It depends on which pieces you need. Social Agencies looks at your current site and stock setup on a short call, then sends a written plan and a fixed quote.
How do I start?
Contact us. It takes fifteen to thirty minutes and there is no obligation.
Let's talk
Want the same for your dealership?
One short call with a director. You get a plan and a fixed quote in writing before anything is built.
- You speak to a director, not a call center
- A fixed quote in writing, no obligation
- A reply within one business day